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Category Archives: Views and News
Why Local-Mobile Marketing Is Exploding
Location-based mobile marketing promises the sky: high conversion rates, surgical targeting, and rich consumer profiles. But does it deliver? According to many accounts, it does. Not surprisingly, retailers, brands, and […]
Mobile Shelf Space – How Retailers Can Win the Battle for Consumer Attention
As more consumers migrate their online activities to mobile devices, the challenge for brands is to not just be mobile, but to own more “mobile shelf space” than their competitors. […]
How to Turn Your Startup Into a Lean, Mean Marketing Machine
By Ross Kimbarovsky, Co-Founder of crowdSPRING, first appearing on Entrepreneur.com. Marketing your startup can get expensive and often the strategy you choose doesn’t work as planned. How can you promote […]
Mobile marketing economic output is set to rise to $400 Billion by 2015
The Economic Impact of Mobile Marketing In the United States Here are excerpts from a six-month investigation into the size and scope of the impact of mobile marketing on the […]
More Than Half of Small Businesses Are Going Mobile…Are You?
As mentioned in a recent Fresh Insights post, new survey data from Constant Contact shows that the mobile train has officially left the station. Two-thirds of small businesses are on […]
Mobile Loyalty Programs – The New Home Run for Marketers
by Hugo Hanselmann, Media Post Loyalty programs are undeniably an effective way of attracting, retaining, and turning consumers into a company’s ‘model customer’. Proof of this powerful concept has never […]
