As more consumers migrate their online activities to mobile devices, the challenge for brands is to not just be mobile, but to own more “mobile shelf space” than their competitors. While the knee-jerk reaction is to focus solely on app development, apps are just one part of a solid mobile marketing strategy.
Successful mobile marketers are moving past the basics of SMS and in-app messaging to explore the interactions they are having with their customers across multiple channels and through a variety of messages types. Their goal is to discover what experiences are of the most value to their audience and to design a strategy based upon them.
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