More Than Half of Small Businesses Are Going Mobile…Are You?

Man-Mobile-Train-600x414As mentioned in a recent Fresh Insights post, new survey data from Constant Contact shows that the mobile  train has officially left the station.

Two-thirds of small businesses are on board, proving that mobile marketing is  no longer the sole domain of major brands like Subway, Google, and Target. Given  the growing interest in mobile marketing among small businesses, it seems  worthwhile to take a deeper look at the survey results.

So, how exactly are small businesses using mobile technology?

More than 70 percent of small businesses are using mobile for social media marketing  and email  marketing — think Facebook updates and email newsletters that can be viewed  on smartphones or tablets.

Forty-four percent are conducting mobile advertising through social  platforms.

When asked what types of mobile/social advertising they use, 97 percent of  respondents said they use social media platforms like YouTube, Pinterest,  Twitter, Facebook, and Instagram. Location-based promotions (Foursquare  check-in, etc.) came in a distant second at 17 percent and text messages came in  third at 15 percent.

Another interesting survey tidbit — small  business owners are big Apple fans. iPhone users trump Android users 66  percent to 39 percent. Sounds like Apple’s carved out a good small business  niche given that among the general population, Android subscribers account for  more than half of all subscribers while iOS subscribers account for just 38  percent.

By now you’ve probably heard the ubiquitous stat that claims there are more mobile phones than toothbrushes on the planet, so it’s  great to see small businesses taking advantage of mobile marketing. And why not?  It’s a fast and direct way to reach customers and mobile advertising can be very  cost-effective. There’s no denying our mobile-optimized world and it’s not going  away, especially when you consider some analysts are predicting that mobile searches will surpass  desktop searches this year.

Of course, there’s always the flip side of the coin and that leads us to the  34 percent of small businesses who’ve not yet boarded the mobile train.

Why not? A lack of customer demand?

Fifty-six percent say their customers haven’t expressed a demand for mobile  communications and 47 percent say their customers haven’t expressed a demand for  mobile payment solutions. More than a few respondents even said things like,  “I have no idea how this stuff works.” The problem with this wait-and-see  approach is that you may miss some prime marketing opportunities. Not convinced?  Consider the fact that 42% of emails are opened on mobile devices and 1 in 5 internet users don’t use a computer. Mobile is a way  of life and smart small business marketers need to climb aboard before this  train leaves the station.

And now, a question for you: Are you using mobile to market your  business and if so, how?

Contact or call 347-MY WIFI3 or (347-699-4343) – for an affordable solution, much less expensive than other mobile, online or print advertising, you can begin attracting and engaging mobile customers in or near the point of sale with free WiFi and promotional messages, coupons, video, more.  From Media2Go.


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