Mobile ads proving effective, consumers more receptive
The appetite for mobile media continues to rise and mobile is not just a fundamental part of consumers’ communication needs, but increasingly the core platform through which they access the […]
The appetite for mobile media continues to rise and mobile is not just a fundamental part of consumers’ communication needs, but increasingly the core platform through which they access the […]
By Sarah Mahoney for Marketing Daily BDO, which regularly measures the mood of retail executives, says that mobile strategies are finally toddling out of their infancy, and that 60% of retailers […]
By Vijay Sundaram for MediaPost Let’s first dispel the myth that affluent consumers do not shop for deals. Research affirms the contrary. According to Nielsen Research, affluent households dominate coupon […]