Mobile ads proving effective, consumers more receptive
The appetite for mobile media continues to rise and mobile is not just a fundamental part of consumers’ communication needs, but increasingly the core platform through which they access the […]
Monthly Archives: February 2013
Survey: For Retailers, Mobile Has Really Arrived
By Sarah Mahoney for Marketing Daily BDO, which regularly measures the mood of retail executives, says that mobile strategies are finally toddling out of their infancy, and that 60% of retailers […]
Affluents Seek Deals, Too, But Can Be Advocates For Brands
By Vijay Sundaram for MediaPost Let’s first dispel the myth that affluent consumers do not shop for deals. Research affirms the contrary. According to Nielsen Research, affluent households dominate coupon […]
