2013: The Year of WiFi Proximity Advertising to billions of consumers carrying around Internet-connected mobile devices

We are in the post-PC era, and soon billions of consumers will be carrying  around Internet-connected mobile devices for up to 16 hours a day. Mobile  audiences have exploded as a result.

Are you a brand or retailer at a high traffic location, mall, airport … or a restaurant or cafe wanting to engage customers, get their attention, and then provide free WiFi – then try WiFi Proximity Advertising. Visit www.webtelmarketing.com to learn more and request a 30, 60, or 90 day trial program, measure mobile campaign performance and customer traction.

Mobile advertising should be a bonanza, similar to online  advertising a decade ago. However, it has been a bit slow off the ground, and  its growth trajectory is not clear cut.

Here’s the dynamics surrounding the mobile advertising  ecosystem:

  • Mobile advertising is relatively tiny: U.S. mobile ad  revenue was $1.2 billion last year, a tiny fraction of overall U.S. ad  spend. And  most “mobile ads” were simply search and display ads viewed on  mobile. According  to BI Intelligence estimates, mobile advertising is on track to hit $3.2 billion  this year.

 

  • Why? Mobile  CPMS are low, and ads are oftentimes intrusive. Ad  spending has therefore not caught up with time spent on  mobile. These will remain significant challenges to mobile  ads.

 

  • Also, the mobile ad ecosystem is very complex: The  mobile ad ecosystem is not as strictly delineated as the desktop  ecosystem. In mobile advertising, the rules of the road change  with different combinations of device, wireless operator, and operating  system.

 

  • And there are few shared protocols or standards: Mobile  lacks the technical consensus that enables ad targeting, delivery, and  measurement to work fairly seamlessly across the desktop  world. As the mobile ad industry matures it will likely become  more streamlined and simple, but for now there are innumerable actors  interacting with one another and attempting to find a  niche.

 

  • The display ad category presents a dynamic and complicated  future: Google dominated  the paid search category, which accounted for 62  percent of mobile global ad spend last year. But,  mobile ad networks, demand side platforms, mobile ad exchanges are all part of a  dynamic ecosystem that is constantly evolving and trying to grow non-search  mobile related advertising. New companies are also testing out and finding  some success with mobile native ad formats.

Read more:  http://www.businessinsider.com/

 

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