Consumers are increasingly spending more time on mobile, especially in retail environments. They are using smartphones in a utilitarian fashion to gain product information, find your store and interact with […]
by Erik Sass for MediaPost Publications Despite continuing economic uncertainty at home and abroad, U.S. out-of-home advertising will enjoy a cumulative annual growth rate of 4.9% from 2012-2016, increasing to […]
By Amy Gahran, Special to CNN Mobile technology is critical at the airport. [Paul Baron notes: Giving users something in return for their attention is a smart way to engage […]
Google and Boingo are building on their free Wi-Fi project in New York City, launching the advertising-paid access model in eight malls across the country. Though the project is still […]
By, Rimma Kats, associate editor on Mobile Commerce Daily, New York Location is continuing to play a major role for brands and retailers’ mobile commerce efforts and companies are incorporating the […]
Smartphone Owners Clear Search History, Shed Apps, To Protect Privacy Newspaper Revenues Slide Again, Online Remains Sluggish RETAILERS and AD AGENCIES NOW FOCUS ON LOCATION BASED MOBILE MARKETING FROM WEBTEL […]
by Erik Sass, Aug 31, 2012 for Online Media Daily A large majority of smartphone owners use their devices to consume digital content, including media and information, according to a […]
