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Monthly Archives: September 2012

Why attracting mobile shoppers with proximity advertising should be part of your holiday retail strategy

September 25, 2012by WebTel Marketing Leave a comment

Consumers are increasingly spending more time on mobile, especially in retail environments. They are using smartphones in a utilitarian fashion to gain product information, find your store and interact with […]

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Business

Out-Of-Home To Reach $8.2 Billion By 2016

September 24, 2012by WebTel Marketing Leave a comment

by Erik Sass for MediaPost Publications Despite continuing economic uncertainty at home and abroad, U.S. out-of-home advertising will enjoy a cumulative annual growth rate of 4.9% from 2012-2016, increasing to […]

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Views and News

Airport Wi-Fi And Mobile Services Are Lacking

September 13, 2012by WebTel Marketing Leave a comment

By Amy Gahran, Special to CNN Mobile technology is critical at the airport. [Paul Baron notes: Giving users something in return for their attention is a smart way to engage […]

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Views and News

Google, Boingo bring their free Wi-Fi experiment to mall rats, validating the Proximity Advertising platform from Media2Go

September 12, 2012by WebTel Marketing Leave a comment

Google and Boingo are building on their free Wi-Fi project in New York City, launching the advertising-paid access model in eight malls across the country. Though the project is still […]

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Views and News

Location-based technology for mobile advertising campaigns to drive in-store traffic

September 10, 2012by WebTel Marketing Leave a comment

By, Rimma Kats, associate editor on Mobile Commerce Daily, New York Location is continuing to play a major role for brands and retailers’ mobile commerce efforts and companies are incorporating the […]

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Views and News

Today’s Headlines Support Adoption of Proximity Advertising To Reach Customers At The Point of Purchase

September 7, 2012by WebTel Marketing Leave a comment

 Smartphone Owners Clear Search History, Shed Apps, To Protect Privacy Newspaper Revenues Slide Again, Online Remains Sluggish RETAILERS and AD AGENCIES NOW FOCUS ON LOCATION BASED MOBILE MARKETING FROM WEBTEL […]

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Views and News

Smartphone Users Responsive To Ads

September 4, 2012by WebTel Marketing Leave a comment

by Erik Sass, Aug 31, 2012 for Online Media Daily A large majority of smartphone owners use their devices to consume digital content, including media and information, according to a […]

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Views and News

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