Drilling Down: Small Businesses and Location-Based Marketing

See Paul’s comment on this NY Times Blog:

http://boss.blogs.nytimes.com/2012/04/16/drilling-down-small-businesses-and-location-based-marketing/?comments#permid=3

In this week’s Dashboard roundup of small-business news, we quoted from a blog post in which Brian Honigman, a digital marketing manager for Marc Ecko Enterprises, offers advice on using location-based networks. We went back to Mr. Honigman to dig deeper into how small businesses can use these services. A condensed version of the conversation appears on the You’re The Boss blog at the link above.

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