Wi-Fi hotspots can be dynamically branded with advertising and messages displayed during network sign up. Bluetooth hotspots can distribute offers and coupons from stores, restaurants and movie theaters directly to shoppers’ mobile devices.
Media2Go Case study: A mid-size shopping mall includeda central Wi-Fi and Bluetooth hotspot. Marked by a large floor sticker at the center of the mall, it offered shoppers to enable their WiFi smartphones, iPads, iPods, or Bluetooth cell phones to receive discount coupons. On a daily basis, different stores provided discount coupons, which shoppers received directly to their phone.